20072 BADM 19 Marketing Reeves 201507-1

Survey of major marketing methods, institutions and practices, distribution of goods and services from producer to consumer. Trade channels, agencies of distribution, trends in marketing practices. Role of the consumer in marketing process. Market research, product planning, pricing, marketing costs and marketing legislation. Grades: Option (A-F), P/NP. Degree Applicable Credit. Major Applicable. CSUĀ